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Rebranding the Right Way
The decision to rebrand isn’t one to be taken lightly. When done wrong, rebranding can destroy trust and ruin any brand equity you’ve built up. But done properly and for the right reasons, it can revitalize your company, increase your relevance and help you reach a broader audience. Our client American Share is the perfect…
Read MoreAmazing! You Won’t Believe the Weird Way Clickbait Works…
…Or maybe you will. Though we seem to be through the worst of it, many social media marketers still consider clickbait their bread and butter, and there’s a reason for that. Clickbait is, as much as many dislike it, very good at generating pageviews for your site. There’s no doubt that many online publishers have…
Read More10 Things Never to Ask Your Marketing Agency
We love getting feedback from our clients. Open communication is what helps us do great work together. The more input you give us, the better the end product will be. So please, don’t hesitate to ask us a question…unless, of course, it’s one of these: 1. “Can you make it red?” Countless psychological studies have…
Read MoreSecrets to B2B Selling via Social Media
Is it okay to ask for business through social media? YES! If you’re not selling through social, you should be. If I want to earn your business, I need to ask! I connect with you because I want to help you (or your colleagues, or your sibling, or spouse or mom or whoever) do business.…
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