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A Good Fit: the Agency-Client Relationship
When a prospective client first reaches out to us, they may or may not know what they’re looking for in an agency—but over the past 24 years, we’ve gotten pretty good at knowing, instinctively, when there’s going to be a good mutual fit. So while a prospect is interviewing us, we’re interviewing them right back.…
Read MoreCheckpoint: Maintaining Traction
Back in early 2015, we incorporated many of the principles of Gino Wickman’s book Traction into our business practices. Since then, we’ve recommended it to several of our clients who were looking for a practical way to focus and strengthen their business. Blending best practices from a variety of other tried-and-true business books, Traction outlines…
Read MoreBada-bing, Bada-brand
Imagine you had to choose one of the following to develop a brand name and logo for your company: Your brother’s best friend’s niece who needs to do a branding project for her college marketing class An expert design firm that charges $100,000 for a brand package A lot of good brand work can happen…
Read MoreThe Magic of Marketing Automation
As marketing and sales efforts grow increasingly interconnected, clear communication and visibility between the two becomes more critical than ever. Yet in many companies, the two departments operate more like adversaries than teammates. So how do you achieve harmony? You could just cross your fingers that they somehow magically align—or you could try something that…
Read MoreCommon Marketing Missteps and How to Fix Them
Over our 24 years of helping companies make positive strides with their marketing, we’ve come to recognize the points where businesses tend to stray off the path. Below are a few of the more common marketing missteps we’ve seen over the years, along with some tips for course correction. Misstep #1: Too many cooks Just…
Read MoreDemographics & Digital Marketing, Part 4: The Evolution of Chat Rooms & Message Boards
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post, we looked at SEO best practices. This week, we examine the…
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