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Demographics & Digital Marketing, Part 2: Retargeting
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In last week’s post, we discussed the evolution of online demography. Today we’re going to…
Demographics & Digital Marketing, Part 1: History
This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Part One: Introduction & History If you’ve ever run a digital marketing campaign, you may…
Rebranding the Right Way
The decision to rebrand isn’t one to be taken lightly. When done wrong, rebranding can destroy trust and ruin any brand equity you’ve built up. But done properly and for the right reasons, it can revitalize your company, increase your relevance and help you reach a broader audience. Our client American Share is the perfect…
Amazing! You Won’t Believe the Weird Way Clickbait Works…
…Or maybe you will. Though we seem to be through the worst of it, many social media marketers still consider clickbait their bread and butter, and there’s a reason for that. Clickbait is, as much as many dislike it, very good at generating pageviews for your site. There’s no doubt that many online publishers have…
10 Things Never to Ask Your Marketing Agency
We love getting feedback from our clients. Open communication is what helps us do great work together. The more input you give us, the better the end product will be. So please, don’t hesitate to ask us a question…unless, of course, it’s one of these: 1. “Can you make it red?” Countless psychological studies have…
Three Reasons to Give Free Business Advice (and One Reason not to)
It’s almost a given that at some point in your professional life, someone will ask you for business advice. When the time comes—if it hasn’t already—you may be hesitant to provide it, wondering where to draw the line between doing somebody a favor and giving away the proverbial farm. When someone asks for your professional…
What Can We Do for You?
Sometimes B2B companies know they need some sort of marketing support, but because of marketing’s broad and sometimes ambiguous definition, they may be unsure what role a marketing firm can fill. Which begs the question…what can we do for you? Attache has been in the creative problem solving business for over 20 years. It should come…
Secrets to B2B Selling via Social Media
Is it okay to ask for business through social media? YES! If you’re not selling through social, you should be. If I want to earn your business, I need to ask! I connect with you because I want to help you (or your colleagues, or your sibling, or spouse or mom or whoever) do business.…