Posts by Jason Janoski

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post we wrote about the evolution of online chat. In this final…

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In our last post, we looked at SEO best practices. This week, we examine the…

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Last week, we wrote about the how and why of retargeting. In this post we…

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. In last week’s post, we discussed the evolution of online demography. Today we’re going to…

This five-part series details some of the history behind using demographics as part of a digital marketing strategy. In addition, we’ll talk about how you should approach online engagement, and which tools we find most useful for managing our campaigns. Part One: Introduction & History If you’ve ever run a digital marketing campaign, you may…