Posts by Jason Janoski
Herding Cats: Tips for Picking a Project Management Tool
Phrases like “over budget,” “out of scope,” “off schedule” or “out of the loop” are the stuff of project management nightmares. Web-based project management solutions help you rest easier by facilitating collaboration, coordination and communication throughout your whole team. But choosing from the many available alternatives can be overwhelming. Here are some tips for making…
Read MoreWho Needs a Brand Guide?
Imagine you’ve just purchased a chest of drawers from Ikea. You open the box, and there inside is everything you need to put together your new piece of furniture…except for the assembly instructions. Without those illustrated images to help you along, you’re more likely to end up with a headache than a Hemnes. If you…
Read MoreWhat Branding Isn’t
As important as branding is to your marketing strategy, it’s often misunderstood. And rightly so—as more of an idea than a deliverable, it can be a little hard to define. So instead, let’s look first at what it isn’t. Branding isn’t your logo As one component of your brand identity, your logo helps to visually…
Read MoreThe Magic of Marketing Automation
As marketing and sales efforts grow increasingly interconnected, clear communication and visibility between the two becomes more critical than ever. Yet in many companies, the two departments operate more like adversaries than teammates. So how do you achieve harmony? You could just cross your fingers that they somehow magically align—or you could try something that…
Read MoreCommon Marketing Missteps and How to Fix Them
Over our 24 years of helping companies make positive strides with their marketing, we’ve come to recognize the points where businesses tend to stray off the path. Below are a few of the more common marketing missteps we’ve seen over the years, along with some tips for course correction. Misstep #1: Too many cooks Just…
Read More4 Reasons to Rebrand
We’ve said it before, but it’s worth saying again: the decision to rebrand isn’t one that should be taken lightly. A bad (or badly executed) rebranding can destroy trust. But a well-done rebrand can work wonders. So how do you know if it’s worth the risk? Here are four reasons it might be a good…
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