Posts by Jason Janoski
Email Crimes & Misdemeanors
I spend a lot of time reading email messages, and I bet you do too. It seems we’re in good company—the average person receives about 75 work-related emails daily. We all know the basics of good email communication—but when you’re up to your eyeballs in unread messages, it can be tempting to break some of…
Read MoreHarnessing the Power of Personas
If you’ve been paying attention to marketing trends, you’ll know that the hard sell is giving way to a kinder, gentler form of marketing: content marketing. And at the heart of the best content marketing is storytelling. But one story isn’t right for everyone. Just as you wouldn’t expect a kindergartner to be interested in…
Read MoreThe Cure for the Summertime Blues
Unless you’re a teacher, summer break becomes a thing of the past as soon as you get your first full-time job. And while there are advantages to working during the summer (a shorter commute thanks to not having to slow down in school zones, for example), we sometimes find ourselves longing for those carefree days…
Read MoreLogo Refresh: Before and After
We were recently asked to update the logo for a company in the small cell industry. As the offshoot of a power company that has been going strong since 1964, they wanted a look that projected the same expertise and quality that their parent company has exuded for the last half a century, with a…
Read MoreCheckpoint: Maintaining Traction
Back in early 2015, we incorporated many of the principles of Gino Wickman’s book Traction into our business practices. Since then, we’ve recommended it to several of our clients who were looking for a practical way to focus and strengthen their business. Blending best practices from a variety of other tried-and-true business books, Traction outlines…
Read MoreBada-bing, Bada-brand
Imagine you had to choose one of the following to develop a brand name and logo for your company: Your brother’s best friend’s niece who needs to do a branding project for her college marketing class An expert design firm that charges $100,000 for a brand package A lot of good brand work can happen…
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