Posts by Jason Janoski
Site Building 101
Having a web presence for your business is crucial. Billions of internet searches are conducted each day. Eighty-one percent of people do online product research before purchasing. And online research is part of the buying process for 89% of B2B researchers. A web site is one of the best online marketing tools you can invest…
Read MoreA Good Fit: the Agency-Client Relationship
When a prospective client first reaches out to us, they may or may not know what they’re looking for in an agency—but over the past 24 years, we’ve gotten pretty good at knowing, instinctively, when there’s going to be a good mutual fit. So while a prospect is interviewing us, we’re interviewing them right back.…
Read MoreAuthenticity and the Brand Promise
If you follow us on Facebook, you may recall that we recently shared a post from Seth Godin’s blog where he defines authenticity as “consistent emotional labor.” Seth’s definition resonated with us, particularly as it can be applied to a company’s brand. An authentic brand is one that is consistent, both in words (their brand promise)…
Read MoreFilling Empty Seats: The Ally Creative Staffing Program
If you found yourself with an open seat in your marketing department tomorrow, where would you go to fill it? Would you post the position on your web page, or take out an ad in your local paper? Maybe you’d share it on social media. You might ask other employees if they know anybody who…
Read MoreWhy Infographics Work
Infographics have been a trend in internet marketing since the early 2000s, so it stands to reason their popularity must be fading, right? Wrong. Sure, we’ve reached a point where they’re being abused, either as clickbait or by companies who are just using them because they’re trendy. But used properly, infographics are still an effective…
Read MoreGraduates: How to Get Your Foot in the Door
It’s that magical time of year when recent graduates appear en masse looking for work. Armed with your shiny new diplomas and fresh resumes, you take to the streets (okay, more realistically, the internet) in search of gainful employment in your field of study. As a business owner, I receive dozens of these solicitations every…
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