Posts by Jason Janoski
In B2B Marketing, Content is King
Content is a major buzzword in B2B marketing, and for good reason. Content marketing can help build brand awareness and customer loyalty, generate leads and sales, and position your company as an industry thought leader. So what exactly is it, and why is it so important in B2B? What is Content Marketing? Googling “content marketing…
Read More4 Ways to Protect Against Spam Attacks
The Internet is an ever-changing system of networks, protocols and technologies. Yet among all these variables, there is one constant: spammers are looking to take advantage of website vulnerabilities for their own gain. Think it can’t happen to your company? You’re wrong. Every day, spammers attack B2B companies large and small, public and private, to…
Read MoreMarketing in the Most Intelligent City in the World
Columbus, Ohio. Home to great food, an awesome zoo, and a heck of a college football team. And now, another feather in our cap: the Intelligent Community Forum recently voted Columbus, Ohio the most intelligent community of the year. And not just the most intelligent in the U.S.—the most intelligent in the world. And in…
Read MoreCompetitive Intelligence: Be a B2B Spy
Competitive intelligence is an important component for any company, but it is an absolute necessity for B2B marketing. As we mentioned in a recent post, B2B companies face unique challenges in obtaining customers, one of which is the fact that their customers research, scrutinize and comparison shop every purchase. Eighty percent of that research is…
Read MoreManufacturers: Try Marketing Innovation
When it comes to marketing, manufacturers often fall into the trap of focusing on their products: spec sheets, product brochures and the like. Obviously, product marketing has an important place in your arsenal—people need to know what you sell—but it shouldn’t be your only ammunition. So what is there to market if you’re not talking…
Read MoreBuilding a Successful Brand
Your B2B company’s brand is your face to the world—and like a face, it is multi-dimensional. More than simply a logo, name or tagline, a successful brand is comprised of images, messages, customer interaction and customer opinion, artfully combined into a cohesive, consistent story that leaves a lasting impression of your company. As B2B marketing…
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